nielsenwire: “global” use averages 5.5 hours daily on web social media in 2009, up 82% in 12 months (0122)

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
January 22, 2010

According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

chers—

below is the [*]footnote from all the way at the end. also, compare this with the nielson article on the growth of the senior segment of the internet market.

“*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy”

read on & namaste

—rk

Continue reading

Advertisements

nielsenwire: social networkers are mostly urban & affluent (0117)

The More Affluent and More Urban are More Likely to use Social Networks
September 25, 2009

If you’re in the U.S. and are using a social network like Facebook, MySpace or LinkedIn, chances are you’re more affluent and more urban than the average American according to Nielsen Claritas, which provides in-depth segmentation analysis of consumer behavior.

“Nielsen’s online data shows that about half of the U.S. population visited a social networking website in the last year and that number grows every quarter,” said Wils Corrigan, AVP, Research & Development, Nielsen Claritas. “The rising popularity of these sites and the deep engagement consumers have with them has advertisers and marketers asking for more and more detail as to which lifestyles should be targeted for their online advertising and promotions.”

Facebook vs Myspace

Continue reading