hivandhepatitisdotcom: cme & newsletter: managing HIV infection in the mature patient (part i of iii in the graying of an epidemic) (0123)

chers—

this is a link to the pdf for part i on an excellent sereis called “the graying of an epidemic: clinical considerations of HIV and Aging,” available as a cme from hivandhepatitis.com. the other two parts follow above.

namaste—rk

http://www.hivandhepatitis.com/cme/2010/healthmatters/aging/images/Graying.pdf

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nielsenwire: “global” use averages 5.5 hours daily on web social media in 2009, up 82% in 12 months (0122)

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year
January 22, 2010

According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

chers—

below is the [*]footnote from all the way at the end. also, compare this with the nielson article on the growth of the senior segment of the internet market.

“*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy”

read on & namaste

—rk

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peter salgo, second opinion stat! (PBS): HIV/AIDS in middle age at the aging suite (0121)

HIV and AIDS in Older Adults… Part I
Peter Salgo, MD (PBS’s second opinion stat!)
the Aging Suite
December 7, 2009

While sexually transmitted diseases were once thought of as a problem in the young population, diseases such as HIV are rising at alarming rates in the middle age and elderly. Social, medical, physical and cultural factors are contributing to this trend.

This APT medical series explores illnesses one at a time and features a panel of physicians and other experts assessing individual cases. Visit http://www.SecondOpinion-TV.org

video after the jump

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video post: kearns to LA city council announcing elder HIV/AIDS summit & new media training feb 12 (0119)

chers—

if this works, share my joy of this unhistoric moment of major insignificance, la la la

namaste

—rk

after the jump

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nielsenwire: social networkers are mostly urban & affluent (0117)

The More Affluent and More Urban are More Likely to use Social Networks
September 25, 2009

If you’re in the U.S. and are using a social network like Facebook, MySpace or LinkedIn, chances are you’re more affluent and more urban than the average American according to Nielsen Claritas, which provides in-depth segmentation analysis of consumer behavior.

“Nielsen’s online data shows that about half of the U.S. population visited a social networking website in the last year and that number grows every quarter,” said Wils Corrigan, AVP, Research & Development, Nielsen Claritas. “The rising popularity of these sites and the deep engagement consumers have with them has advertisers and marketers asking for more and more detail as to which lifestyles should be targeted for their online advertising and promotions.”

Facebook vs Myspace

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nielsenwire: 17.5million seniors online in 2009, 10% of all internet users, 55% growth in segment (0116)

Six Million More Seniors Using the Web than Five Years Ago
December 10, 2009

While people 65 and older still make up less than 10 percent of the active Internet universe, their numbers are on the rise. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points.

Not only are more people 65 and older heading online, but they are also spending more time on the Web. Time spent on the Internet by seniors increased 11 percent in the last five years, from approximately 52 hours per month in November 2004 to just over 58 hours in 2009.

“The over 65 crowd represents about 13% of the total population and with this increase in online usage, they are beginning to catch up with their offline numbers,” notes Chuck Schilling, research director, agency & media, Nielsen’s online division. “Looking at what they’re doing online, it makes sense they’re engaged in many of the same activities that dominate other age segments – e-mail, sharing photos, social networking, checking out the latest news and weather – and it’s worth noting that a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.”

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doug anderson, nielsenwire: the graying of the middle class — medical marketeers size up new profit potentials of elder care (0115)

Aging Puts a Wrinkle in the U.S. Marketplace
by Doug Anderson
December 16, 2009

SUMMARY: The recent recession has already wiped out a decade of growth in the U.S. The number of jobs in the country is almost the same as it was in 1999, and the S&P 500 index is in almost the exact place it was in 1999. Home ownership, which rose rapidly in the 2000s, is at about the same point today due to foreclosures. The numbers of Americans who have investments in stocks and bonds has also dropped. Incomes have been flat or have fallen in constant dollars for the majority of American households. Growth will be hard to come by both now and in the coming decades—successful marketers in 2010 will factor the U.S. shifting demographic profile into the marketing mix.

It all begins with aging. U.S. fertility rates have fallen by 44% since the peaks of the Baby Boom and are projected to continue to fall by another 12% over the next several decades. Falling fertility, combined with rising life expectancy and the large Baby Boom generation just nearing retirement age, equates to an aging population. By 2037, nearly one in three households in the U.S. will be headed by someone over the age of 65. Aging, however, is only the most obvious impact. There are five other key trends fostered by aging that will completely alter the marketplace for consumer products:

(after the jump)

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