HIV/AIDS & H1N1: cdc swine flu social media toolkit (049)

cdc_logoSwine Flu: The Official
CDC Social Media Toolkit

by Jennifer Van Grove

the social media guide
May 1st, 2009

Social media really has come of age. Not only are we doing our part to educate readers on how to track Swine Flu online and how to make sense of swine flu on Twitter, but the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Service (HHS) are also embracing and promoting the social web for information sharing and consumption.

The CDC’s social media arsenal includes widgets and buttons, a mobile-optimized CDC web site, online instructional videos, podcasts, eCards, Swine Flu specific news feeds, 3 Twitter accounts, Flickr images, and several social network profiles.

The CDC has their own online TV channel, where videos like this [not shown —rk] one can be seen and shared. They’ve also created two podcasts, one on handwashing and the other on Swine Flu symptoms, that you can listen or subscribe to.

Should you want to provide relevant CDC Swine Flu content to your readers, you can grab one of a number of widgets (also available in Spanish), each of which includes U.S. and International information on the spread of infections, preventive measures, symptoms to look out for, and things you can do to help. All of the content is updated by the CDC, which means your widget will stay current with dynamic content.

Keep your sick kids home from school. Visit for more information.

If that’s not enough, you can even opt to send an eCard, or display a button with an instructional message.

You can find the CDC pretty much everywhere online. Not only have they setup shop on YouTube , MySpace , and DailyStrength, but they’re also tweeting flu updates via @CDCFlu, interactive media news via @cdc_ehealth, and emergency status updates via @CDCemergency. The CDC is also on Flickr, or you can view their public health image library.

See also: HOW TO: Track Swine Flu Online

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